Aeroservicios USA
Ground Support Equipment — UI Design & Interface System
Aeroservicios is a Miami-based Ground Support Equipment provider. Following an acquisition by CSI Leasing, the company needed a website that matched its new direction. The project came through The Kestrel Co., the studio that handled development.
Task
My role focused on translating wireframes and brand guidelines into a cohesive UI system across the homepage, services, inventory, and contact experience.
A key part of the work was designing the inventory experience and a request-a-quote form with cart-like behavior, letting users browse equipment and submit requests in an intuitive workflow built for WordPress and WooCommerce.
Process
The design started from a homepage wireframe and style guide provided by CSI Leasing’s marketing team, which I used as a structural foundation, building out the visual language and translating the brand guidelines into something that felt cohesive and considered.
The original Aeroservicios website before the redesign.
Outcome
The designs were approved by CSI Leasing’s marketing team following the acquisition.
